Better Marketing vs. Better Products
17 Dec
A week ago I posted an intro about the problem with marketing. The purpose of marketing used to be letting people know about a product, but with oversaturation (which is not a bad thing, it is the side effect of capitalism) and new research about the effects of marketing, the issue is much more complex than simply letting people know about your product. In fact, rather than worrying about the product, it seems most companies would rather spend the money on effective marketing, in essence creating a product that doesn’t exist. Rather than announcing the product, marketing IS the product. Whether the product is good or not, the marketing can shape the product into what it should be. This creates multiple complexities including postmodern marketing, consumer experiences based on perception rather than reality, and lame products, to name a few.
No comments yet