NorthView Church logo
12 Jan
One of the first logo I designed was the logo for NorthView Church. One of the qualities that struck me about certain logos was their capacity to be duplicated by hand very quickly. I can think of a few major logos that can be sketched very quickly and recognizable as a distinct logo. This means the logo needs simple but distinct lines. The other thing I liked about certain logos was the brand they could call to mind without any words.
Of course, the obvious example of this would be Nike’s logo, so distinct and well-known, they end most commercials without any words, just the logo. The ability to communicate a company without any words draws from strong branding. Everything Nike ever makes has the swoosh on it, even the door handles at their outlets are shaped as a swoosh.
NorthView Church would need a logo that was strong enough to stand on it’s own when space did not permit room for the long name or just as a strong branding tool. The logo needed simple lines as well to be able to be used on several mediums; everything from projection screens and posters to business cards and the storage trailer. To begin, I started with using “N” as the initial letter and started working from there.
I knew the logo needed to communicate across ages and cultures, the difficulty in that is making the logo feel modern and yet not too abstract or age-specific. I decided to go with curvy lines, contrasting the typical typeface “N” which is usually very pointed and uses straight edges. However, I thought the logo should reflect the typical symmetry of an “N.” The result is a strong logo with which the church can brand everything it produces, a logo with a simplicity that reflects the first letter of the organization and hopefully transcends culture and age.
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